public outreach: everyone is aging

Aging is a positive, all-inclusive process. Eskaton’s comprehensive public education campaign distinguishes the nonprofit organization’s commitment to social responsibility. More than simply promoting residences and services, Eskaton works through the mass media to represent aging as a positive phase of life we all experience, rather than a label placed on old or frail individuals.

Eskaton's ad campaign. Eskaton is not afraid to take risks, to use creative new concepts to freshen up the stale messages that too often stereotype older adults. Mentally and physically active, independent, relevant, and a good sense of humor are qualities of the older adults featured in the campaign. That we are not defined by where we live is the other key message the campaign communicates. Eskaton’s invitation, “Welcome Home to the Aging Experience,” reminds us that home is defined in many ways; and that each setting and every resident should be respected.

Longevity Rule: How to Age Well Into the Future features compelling perspectives from 34 of the country's most influential authorities on longevity. The 250-page book also includes the most current facts and figures on aging as well as a compendium of exciting model programs. Published by Eskaton in 2010, Longevity Rules is available for purchase online.

Experience Eskaton’s quarterly newsletter, provides neighbors of our communities with news on aging and the organization, and updates on The Senior Connection’s local involvement – including hosting educational workshops and health clinics. Building a positive connection between residents of Eskaton communities and those in surrounding neighborhoods reinforces intergenerational relations – which benefits today’s and tomorrow’s older adults.