The JPR Group, LLC was the gold winner in the print media category of the MarCom awards 2021 competition for their entry of The Reutlinger Community September 2021 – December 2022 calendar.
The JPR Group worked alongside The Reutlinger Community, a senior living community committed to Jewish values, to create a calendar showcasing artwork created by its residents.
The MarCom award has honored excellence in marketing and communication since 2004. The contest is administered by the Association of Marketing and Communication Professionals (AMCP) and judged by AMCP professionals in the industry. The JPR Group’s Reutlinger Community calendar won the gold award in this competition against more than 6,000 other entries from the United States and over 40 other countries. MarCom awards belong to some of the top business and communication firms in the world.
The Reutlinger Community has faced many challenges caring for their residents throughout the coronavirus (Covid-19) pandemic. The healthcare workers, administration, and everyone in between have been working tirelessly to ensure all the residents continue to lead happy and healthy lives throughout these difficult circumstances. One of the most important ways to maintain mental health is through creative expression. The director of the art programs, Betty Rothaus, gave a little insight into why this is so important for the residents.
“Creating art can bring us into this state of presence! In art classes, residents are making choices on what is in front of them: What subject and media do I want? Where on the page? Higher or lower? Darker or lighter? Red or magenta?… (these choices) are mysteriously connected to sensing, feeling, intuition, imagination, thought, ideas, observation, reason, analysis, heart and soul.”
Each month, the calendar features a work of art created by one of the residents at The Reutlinger Community along with the title, an artist statement, and a picture of the artist.
About The JPR Group
The JPR Group is a public relations and marketing communications group located in Montclair, New Jersey. The firm specializes in public relations, marketing, social media/videography, and creative content for clients. For more information please call (973) 980-0100 or visit www.jprgroup.com.
About The Reutlinger Community
The Reutlinger Community is an assisted living, memory care, skilled nursing, rehabilitation, and home care community located in Danville, California with a commitment to Jewish values. For more information, please call 925-648-2800 or visit www.rcjl.org